Steve Jobs has responded a customer who emailed to complain about how much the new iTunes logo sucked, according to Wired.
Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs this email.
-----
Steve,
Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….
-----
We disagree.
Sent from my iPhone
-----
While brand recognition might be an issue with the new iTunes logo, the bigger problem isn't that Apple removed the CD but that the icon is amateurish in design. It doesn't compare to other Apple logos like QuickTime, Safari, Finder etc.
Customers are also complaining about the new iTunes design which is now almost completely gray with cartoonish elements such as the check marks. Apple may be trying to highlight the colorful elements of the iTunes Store with this new design; however, most users spend more time managing their iTunes Library then in the Store.
These changes have already led to such packages as iTunes 109 which will revert the design elements of iTunes 10 back to the colorful ones of iTunes 9.
Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs this email.
-----
Steve,
Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….
-----
We disagree.
Sent from my iPhone
-----
While brand recognition might be an issue with the new iTunes logo, the bigger problem isn't that Apple removed the CD but that the icon is amateurish in design. It doesn't compare to other Apple logos like QuickTime, Safari, Finder etc.
Customers are also complaining about the new iTunes design which is now almost completely gray with cartoonish elements such as the check marks. Apple may be trying to highlight the colorful elements of the iTunes Store with this new design; however, most users spend more time managing their iTunes Library then in the Store.
These changes have already led to such packages as iTunes 109 which will revert the design elements of iTunes 10 back to the colorful ones of iTunes 9.
i thought the logo is better than old one :D
ReplyDelete